About Intura
The data platform for AI search: understand AI search behavior, explore category-level intelligence, and measure how brands appear, compete, and get recommended.
Why We Exist
We built Intura because the way people find brands has changed. Customers don't only Google any more. They ask Gemini, DeepSeek, Claude, ChatGPT and Perplexity, and they act on the answers. Most brands have no idea what those answers say about them, or what their buyers are asking in the first place. Intura is the data platform for AI search: it shows how people search with AI, what each category asks, and how brands appear, compete, and get recommended in the answers. Measure first, then decide what to write, with a number attached so you can tell whether it worked.
What We Built
AI Visibility Audit — AI Answers & Website
We measure before anyone recommends anything. Intura runs real buyer questions through Gemini, DeepSeek, Claude, ChatGPT and Perplexity to see whether they mention you, describe you correctly, and cite your site. Your website gets crawled and scored page by page for what AI and Google can actually read. The output is one ranked list of what to fix, not a slide deck.
Explore pillarCategory Overview — What Your Market Asks AI
The view of your whole category, not just your brand: the questions people ask AI, the keywords they use, the brands and products the answers name, and the customer segments behind them, refreshed daily. It shows where demand is and which questions nobody answers well yet.
Explore pillarContent Plan — What to Publish Next
The audit says what's broken. The category data says what people want. The content plan turns both into pages and posts to make, each tied to the gap or question it answers, and structured so an engine can lift a passage and cite the source.
Explore pillarAutomation — Content on a Schedule
Scheduled automations that keep producing what the content plan calls for: briefs, drafts, and topic research, grounded in your brand context so the output still sounds like you. It covers the part that usually breaks three weeks after a plan is approved.
Explore pillarTraining — Education & Enablement
The pillar that hands over the method instead of the deliverable. We train your team to ship a landing page with AI coding tools, to read social analytics past reach and follower count, and to run their own keyword, topic, and AI-search analysis. Corporate training on your own data, so you can run the next cycle without us.
Explore pillarHow We Work
We measure first. Every workspace starts with a baseline: how AI engines describe your brand, what your website gives them to work with, and what people in your category are asking. That data becomes the plan (which gaps to close, which questions to answer, in what order), and re-running the audit tells you what moved. Teams that want help get our enterprise team running the analysis and the content work with them. Teams that would rather own the method, we train.
The Team Behind Intura
Najwa Assilmi
Co-Founder & CEO
Spent 2018 to 2024 in product at Kredivo Group, moving from product analyst to Head of Product for the client app — six years of deciding what to build from data rather than from the loudest opinion in the room. Joined Antler as an Entrepreneur in Residence in early 2025 and started Intura the same year. Holds a master's in International Business and Emerging Markets from the University of Edinburgh and a management degree from Institut Teknologi Bandung. At Intura she leads strategy, research, and market positioning.
Muhammad Ramadiansyah
Co-Founder & CTO
Eight years building machine learning systems in fintech and e-commerce — senior ML engineer at Kredivo Group, AI development at Bhinneka.com, AI engineering at Accenture — and teaching the subject for most of that time, as a data science lecturer at Purwadhika and an instructor at Rakamin Academy, IYKRA, JakartaLabs, Evolve Machine Learners, and Hacktiv8. Holds a master's in computer science from Universitas Indonesia. At Intura he builds the systems behind the AI visibility tracking and research, and leads the training pillar.
Backed by Antler
We are backed by Antler, a global early-stage venture capital firm. Their support lets us build AI search analytics that put measurement before volume. We focus on Indonesia and Southeast Asia, where most categories haven't been contested inside AI answers yet, and where the brands that understand those answers early will be hard to displace.
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