About Intura
AI Search Optimization Services — the plan, the strategy, and the data behind being the brand AI recommends.
Why We Exist
We built Intura because the way people find brands is changing. Customers no longer just Google — they ask ChatGPT, Claude, Gemini, Perplexity, and Google AI Overview, and they act on the answers those models give. Most brands have no idea what those answers say about them. That is the gap we work in. Intura provides AI Search Optimization services, and we lead with the part most agencies skip: measuring where you actually stand, researching what your buyers really ask, and turning both into a prioritized plan before anyone writes a word. Strategy first, execution second, and a number attached to each so you can tell whether it worked. Build your AI presence. Build your brand's legacy — not a dependency on ads.
What We Built
Audit — Website & AI Visibility
We measure before we recommend. Your site gets crawled and scored page by page for what AI models and Google can actually read, and we run real category prompts through ChatGPT, Perplexity, Gemini, Claude, and Google AI Overview to see whether they cover you, get you right, and cite you. The output is one ranked backlog, not a slide deck.
Explore pillarResearch — Query, Creator & Domain Scoring
The evidence layer between the audit and the work. We map the questions your buyers actually type and ask, score creators on the health of their community rather than their follower count, and score domains on how often AI engines already cite them in your category. Three ranked lists that decide where the next rupiah goes.
Explore pillarOptimization — SEO, GEO & AEO
One plan covering Google rankings and AI answers together, because they are no longer separate problems. We fix what the audit found, build the content the research pointed at, and structure it so an engine can lift a passage and cite the source. Ranked and quoted, under a single strategy.
Explore pillarAutomation — Content & Social
Scheduled engines that keep producing the content your strategy calls for, grounded in your own brand knowledge so the output still sounds like you. Briefs, drafts, topic research, and social plans arrive on the cadence you set — the part that usually breaks three weeks after a plan is approved.
Explore pillarTraining — Education & Enablement
The pillar that hands over the method instead of the deliverable. We train your team to ship a landing page with AI coding tools, to read social analytics past reach and follower count, and to run their own keyword, topic, and AI-search analysis. Corporate training on your own data, so you can run the next cycle without us.
Explore pillarHow We Work
We measure first. Every engagement starts with a baseline: where your brand appears across AI search, social, and Google, and where it does not. Then we research — the queries your buyers really use, the answer gaps nobody has filled, the creators and domains worth your budget — and score all of it, because a ranked list makes a decision and a long report does not. That becomes the plan: what to fix, what to publish, which channel, in what order, and the number we will check it against. Execution follows the plan rather than the other way around, and we keep reading the data as AI search shifts, social algorithms move, and Google updates. When a team would rather own the method than keep buying the output, we train them on it.
The Team Behind Intura
Najwa Assilmi
Co-Founder & CEO
Spent 2018 to 2024 in product at Kredivo Group, moving from product analyst to Head of Product for the client app — six years of deciding what to build from data rather than from the loudest opinion in the room. Joined Antler as an Entrepreneur in Residence in early 2025 and started Intura the same year. Holds a master's in International Business and Emerging Markets from the University of Edinburgh and a management degree from Institut Teknologi Bandung. At Intura she leads strategy, research, and market positioning.
Muhammad Ramadiansyah
Co-Founder & CTO
Eight years building machine learning systems in fintech and e-commerce — senior ML engineer at Kredivo Group, AI development at Bhinneka.com, AI engineering at Accenture — and teaching the subject for most of that time, as a data science lecturer at Purwadhika and an instructor at Rakamin Academy, IYKRA, JakartaLabs, Evolve Machine Learners, and Hacktiv8. Holds a master's in computer science from Universitas Indonesia. At Intura he builds the systems behind the AI visibility tracking and research, and leads the training pillar.
Backed by Antler
We are backed by Antler, a global early-stage venture capital firm. Their support strengthens our mission to build AI Search Optimization services that lead with research, strategy, and measurement rather than volume. We focus on Indonesia and Southeast Asia, where organic visibility still compounds faster than paid attention and where most categories have not yet been contested inside AI answers. We think the brands that invest in their organic presence now will own their categories later.
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Make your brand AI Search ready across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overview — so more people discover, trust, and choose you.