About Intura
We help brands hear what their audience is really saying.
Why We Exist
We built Intura because most brands are making decisions based on data they can measure, not the data that actually matters. They track clicks, impressions, and follower counts — but they don't know what their audience genuinely thinks, what's driving customer churn, or why a competitor is winning market share. The gap between what brands assume and what their audience actually says is where bad strategy is born. We exist to close that gap. Intura is an AI-native data analytics company that goes deeper than metrics — we analyze real conversations, unscripted opinions, and emerging signals across social media, e-commerce, and AI search to surface the truth about what your audience is really saying. Not what they click. What they actually feel, think, and want.
What We Built
AI-Powered Audience Intelligence
We analyze real conversations — not just metrics — from social media, e-commerce reviews, and AI search responses to understand what your audience is actually saying about your brand and category. Every insight is grounded in data, not assumptions. You get truth about your market, not a reflection of your own beliefs.
Deep Sentiment & Market Analytics
We go beyond positive/negative sentiment scores. Our AI models analyze sentiment at the attribute level — understanding which product features drive loyalty, what emotional patterns explain churn, and what your audience is saying that you haven't been listening to. We map your market from the inside out.
AI Search & Brand Perception Tracking
We track how AI models describe your brand across ChatGPT, Gemini, Perplexity, and more — and compare that to how your actual customers describe you. Identify perception gaps, track your AI visibility over time, and understand the new layer of brand reality that exists in AI-generated answers.
How We Work
We start by understanding the specific questions your brand needs answered — because good analytics starts with good questions, not data dumps. We identify what you don't know about your audience, where your blind spots are, and what decisions are being made on assumption rather than evidence. From there, we run deep data collection across the platforms where your audience actually speaks — social media, e-commerce reviews, AI search queries, and forums. Our AI models analyze these conversations at a depth and scale that human researchers can't match. We surface patterns, emotional drivers, and market signals that explain why your audience behaves the way they do — not just that they do. We translate this intelligence into clear, strategic insights your team can act on. Not dashboards you have to interpret. Not reports that sit unread. Actual intelligence. And we monitor continuously — because markets shift, audiences evolve, and the brands that win are the ones who never stop listening.
The Team Behind Intura
Najwa Assilmi
Co-Founder
Leads market intelligence and cultural analytics. Spent years helping brands navigate Southeast Asian markets and saw too many strategies fail because brands were listening to the wrong signals. Believes deep audience understanding — not just data volume — is what separates brands that win from brands that guess.
LinkedIn ProfileMuhammad Ramadiansyah
Co-Founder
Built the AI analytics systems that power Intura's intelligence engine. Previously worked in AI and data engineering, frustrated by how much data was being collected but never translated into real understanding. Believes the best brand decisions come from hearing what audiences are actually saying — not from tracking what they click.
LinkedIn ProfileBacked by Antler
We are backed by Antler, one of the world's leading global venture capital firms. Their support strengthens our mission to build AI-native data analytics that helps brands truly understand their audience. We are especially focused on brands in Indonesia and Southeast Asia — markets with distinct audience behaviors, cultural nuances, and consumer dynamics that generic global analytics tools consistently misread. We believe the right intelligence for Southeast Asia is built from the ground up on a deep understanding of local market reality.
Ready to Hear What Your Audience Is Really Saying?
Discover how Intura's AI-powered data analytics can surface the truth about your audience and market.