Data Duration
The data displayed on the platform reflects social activity within a specific time range depending on your plan. Understanding data duration is key to determining what type of analysis you can perform.
7
Days
Free
Last 7 days of data
7
Days
Pro
Last 7 days of data
Custom
Enterprise
Customizable time range
What does 7 days mean in practice?
With a 7-day window, you can track weekly campaign performance, monitor sentiment shifts during a product launch week, or compare week-over-week engagement for tracked accounts. For historical trend analysis across months or quarters — such as understanding seasonality or long-term brand health — Enterprise's customizable duration is required.
Choosing the right duration for your analysis
A campaign manager tracking a 5-day campaign launch can get full coverage with the 7-day window. A brand strategist wanting to compare Q1 vs Q2 sentiment performance, or track brand recovery after a PR crisis over 30 days, would need Enterprise's extended duration to access that historical data.
Was this page helpful?